Much has been written about the Pedigree brand's withdrawal as principal sponsor of Crufts, and its reasons for doing so. The anti-dog show set have encouraged the notion that the company was convinced to do so upon viewing the docu-drama Pedigree Dogs Exposed, seeking to distance itself from the ''parade of mutant freaks.'' Or perhaps it had something to do with the fact that a minority of show breeders use the product, opting for other brands with better reviews. (More popular brand names in the Mars family can be seen as Crufts, business as usual) It was a shame that the company allowed the media to spin its own version and never chose to set the record straight.
Whatever the motivation the fact remains that although they will not be seen at Crufts this year the brand Pedigree is still very much a part of the show scene across Europe and in the USA. Even here at home Pedigree is still working along side the Kennel Club. The annual Pedigree Adoption Drive is partnered with the KC's Charitable Trust. Last year the joint effort raised over £480,000 for the cause. This year's goal is £600,000 and they are 3/4 of the way there already.
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I reared my last litter on Pedigree puppy porridge and then I used their Performance puppy food. The litter did really well on it. Have Pedigree let us down..yes, will I be using their product again..NO!!!
ReplyDeleteyes they have let us down and they should of stuck with the kc and helped them in righting the wrongs that have been pointed out but instead they backed away and are now sponsors of a film with pedegree dogs init????? does that make sense i think not,well crufts went on with out them and hopefully will tell them where to go if they come crawling back as for rspca and dogs trust they missed out but other smaller better charities had a bigger share of the publics money!!!
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